CAROLINA PANTHERS
THE 2024 SEASON
KICKOFF VIDEO
Designers: Lucas Harmon, Seth McCachern
Executive Director, Video Content: William Boyér
Copywriters: John Stone, Duncan Heredia
Associate Creative Director: Kenny Duncan
Senior Art Director: Anna Rissanen
CCO: Chad Brophy
SERVICES: PRODUCTION
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
Ahead of the 2024 season, the Carolina Panthers needed a set of videos that reinforced their identity as the team of the Carolinas while honoring the legacy they have built.
THE SOLUTION:
Crafted two videos (one unreleased) that leaned into the Panthers’ identity, carving out their legacy, pushing past doubt, and setting the tone for the new season.
*Some activations pictured are just concept
CREDITS:
Designers: Lucas Harmon, Seth McCachern
Executive Director, Video Content: William Boyér
Copywriters: John Stone, Duncan Heredia
Associate Creative Director: Kenny Duncan
Senior Art Director: Anna Rissanen
CCO: Chad Brophy
CAROLINA PANTHERS
THE 2024 SEASON KICKOFF VIDEO
SERVICES: PRODUCTION
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon, Seth McCachern
Executive Director, Video Content: William Boyér
Copywriters: John Stone, Duncan Heredia
Associate Creative Director: Kenny Duncan
Senior Art Director: Anna Rissanen
CCO: Chad Brophy
THE CHALLENGE:
Ahead of the 2024 season, the Carolina Panthers needed a set of videos that reinforced their identity as the team of the Carolinas while honoring the legacy they have built.
THE SOLUTION:
Crafted two videos (one unreleased) that leaned into the Panthers’ identity, carving out their legacy, pushing past doubt, and setting the tone for the new season.
*Some activations pictured are just concept
THE 2024 SEASON CAMPAIGN
SERVICES: PRODUCTION & CAMPAIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon, Seth McCachern
Copywriters: John Stone, Duncan Heredia
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
THE CHALLENGE:
With the 2025 season approaching, the Carolina Panthers needed a campaign that would generate energy, rally fans, and convert excitement into ticket sales — all while driving home the new lair identity and enforcing that the Panthers are the team of the Carolinas.
THE SOLUTION:
. campaign that taps into truths rooted in Carolina culture while leaning into the aggression of the Panther establishing that the Bank of America Stadium (and anywhere Panthers fans gather) as “The Lair”, and rallying fans to secure tickets for 2025.
*Some activations pictured are just concept
THE 2025 SEASON
CAMPAIGN
SERVICES: PRODUCTION & CAMPAIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
With the 2025 season approaching, the Carolina Panthers needed a campaign that would generate energy, rally fans, and convert excitement into ticket sales, all while driving home the new lair identity and enforcing that the Panthers are the team of the Carolinas.
THE SOLUTION:
A campaign that taps into truths rooted in Carolina culture while leaning into the aggression of the Panther establishing that the Bank of America Stadium (and anywhere Panthers fans gather) as “The Lair”, and rallying fans to secure tickets for 2025.
*Some activations pictured are just concept
CREDITS:
Designers: Lucas Harmon, Seth McCachern
Copywriters: John Stone, Duncan Heredia
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
CAFÉ CON CANALES
SERVICES: CONCEPT & LOGO DESIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
Ahead of the 2025 season, and in a time where community connection matters more than ever, Carolina Panthers head coach Dave Canales wanted to spotlight local Latino-run businesses in Charlotte.
THE SOLUTION:
We developed a series logo and creative concepts for Cafe Con Canales, a content series centered around community and conversation .The series follows Coach Canales as he shares coffee with Latino owned café owners, opening up conversations that go beyond football and into culture, entrepreneurship, and daily motivation.
*Some activations pictured are just concept
CREDITS:
Designers: Lucas Harmon, Seth McCachern
Copywriters: John Stone, Duncan Heredia
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
CAROLINA PANTHERS
THE 2024 SEASON KICKOFF VIDEO
SERVICES: PRODUCTION
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon, Seth McCachern
Executive Director, Video Content: William Boyér
Copywriters: John Stone, Duncan Heredia
Associate Creative Director: Kenny Duncan
Senior Art Director: Anna Rissanen
CCO: Chad Brophy
THE CHALLENGE:
Ahead of the 2024 season, the Carolina Panthers needed a set of videos that reinforced their identity as the team of the Carolinas while honoring the legacy they have built.
THE SOLUTION:
Crafted two videos (one unreleased) that leaned into the Panthers’ identity, carving out their legacy, pushing past doubt, and setting the tone for the new season.
*Some activations pictured are just concept
THE 2024 SEASON CAMPAIGN
SERVICES: PRODUCTION & CAMPAIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon, Seth McCachern
Copywriters: John Stone, Duncan Heredia
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
THE CHALLENGE:
With the 2025 season approaching, the Carolina Panthers needed a campaign that would generate energy, rally fans, and convert excitement into ticket sales — all while driving home the new lair identity and enforcing that the Panthers are the team of the Carolinas.
THE SOLUTION:
. campaign that taps into truths rooted in Carolina culture while leaning into the aggression of the Panther establishing that the Bank of America Stadium (and anywhere Panthers fans gather) as “The Lair”, and rallying fans to secure tickets for 2025.
*Some activations pictured are just concept
CAFÉ CON CANALES
SERVICES: CONCEPT & LOGO DESIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon, Seth McCachern
Copywriters: John Stone, Duncan Heredia
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
THE CHALLENGE:
Ahead of the 2025 season, and in a time where community connection matters more than ever, Carolina Panthers head coach Dave Canales wanted to spotlight local Latino-run businesses in Charlotte.
THE SOLUTION:
We developed a series logo and creative concepts for Cafe Con Canales, a content series centered around community and conversation .The series follows Coach Canales as he shares coffee with Latino owned café owners, opening up conversations that go beyond football and into culture, entrepreneurship, and daily motivation.
*Some activations pictured are just concept
2023 EMBEDDED
DESIGNER POSITION
SERVICES: EMBEDDED DESIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon
Associate Creative Director: Christopher Bazata
Marketing Manager: Jaclyn Urda
Director of Marketing: Kalen Karaholios
CCO: Chad Brophy
THE CHALLENGE:
With the upcoming NFL season starting, the Carolina Panthers needed to give their season ticket holders a reason to keep coming to games.
THE SOLUTION:
Lend my talents to the team as an embedded designer on a 3-month contract to take on quick sprint projects ranging from digital and OOH to logo design and print. Each week I devoted three days to the Panthers and two days to the agency.
*Some activations pictured are just concept
THE 2024 SEASON
KICKOFF VIDEO
Designers: Lucas Harmon, Seth McCachern
Executive Director, Video Content: William Boyér
Copywriters: John Stone, Duncan Heredia
Associate Creative Director: Kenny Duncan
Senior Art Director: Anna Rissanen
CCO: Chad Brophy
SERVICES: PRODUCTION
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
Ahead of the 2024 season, the Carolina Panthers needed a set of videos that reinforced their identity as the team of the Carolinas while honoring the legacy they have built.
THE SOLUTION:
Crafted two videos (one unreleased) that leaned into the Panthers’ identity, carving out their legacy, pushing past doubt, and setting the tone for the new season.
*Some activations pictured are just concept
CREDITS:
Designers: Lucas Harmon, Seth McCachern
Executive Director, Video Content: William Boyér
Copywriters: John Stone, Duncan Heredia
Associate Creative Director: Kenny Duncan
Senior Art Director: Anna Rissanen
CCO: Chad Brophy
CAROLINA PANTHERS
THE 2024 SEASON KICKOFF VIDEO
SERVICES: PRODUCTION
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon, Seth McCachern
Executive Director, Video Content: William Boyér
Copywriters: John Stone, Duncan Heredia
Associate Creative Director: Kenny Duncan
Senior Art Director: Anna Rissanen
CCO: Chad Brophy
THE CHALLENGE:
Ahead of the 2024 season, the Carolina Panthers needed a set of videos that reinforced their identity as the team of the Carolinas while honoring the legacy they have built.
THE SOLUTION:
Crafted two videos (one unreleased) that leaned into the Panthers’ identity, carving out their legacy, pushing past doubt, and setting the tone for the new season.
*Some activations pictured are just concept
THE 2024 SEASON CAMPAIGN
SERVICES: PRODUCTION & CAMPAIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon, Seth McCachern
Copywriters: John Stone, Duncan Heredia
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
THE CHALLENGE:
With the 2025 season approaching, the Carolina Panthers needed a campaign that would generate energy, rally fans, and convert excitement into ticket sales — all while driving home the new lair identity and enforcing that the Panthers are the team of the Carolinas.
THE SOLUTION:
. campaign that taps into truths rooted in Carolina culture while leaning into the aggression of the Panther establishing that the Bank of America Stadium (and anywhere Panthers fans gather) as “The Lair”, and rallying fans to secure tickets for 2025.
*Some activations pictured are just concept
THE 2025 SEASON
CAMPAIGN
SERVICES: PRODUCTION & CAMPAIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
With the 2025 season approaching, the Carolina Panthers needed a campaign that would generate energy, rally fans, and convert excitement into ticket sales, all while driving home the new lair identity and enforcing that the Panthers are the team of the Carolinas.
THE SOLUTION:
A campaign that taps into truths rooted in Carolina culture while leaning into the aggression of the Panther establishing that the Bank of America Stadium (and anywhere Panthers fans gather) as “The Lair”, and rallying fans to secure tickets for 2025.
*Some activations pictured are just concept
CREDITS:
Designers: Lucas Harmon, Seth McCachern
Copywriters: John Stone, Duncan Heredia
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
CAFÉ CON CANALES
SERVICES: CONCEPT & LOGO DESIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
Ahead of the 2025 season, and in a time where community connection matters more than ever, Carolina Panthers head coach Dave Canales wanted to spotlight local Latino-run businesses in Charlotte.
THE SOLUTION:
We developed a series logo and creative concepts for Cafe Con Canales, a content series centered around community and conversation .The series follows Coach Canales as he shares coffee with Latino owned café owners, opening up conversations that go beyond football and into culture, entrepreneurship, and daily motivation.
*Some activations pictured are just concept
CREDITS:
Designers: Lucas Harmon, Seth McCachern
Copywriters: John Stone, Duncan Heredia
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
CAROLINA PANTHERS
THE 2024 SEASON KICKOFF VIDEO
SERVICES: PRODUCTION
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon, Seth McCachern
Executive Director, Video Content: William Boyér
Copywriters: John Stone, Duncan Heredia
Associate Creative Director: Kenny Duncan
Senior Art Director: Anna Rissanen
CCO: Chad Brophy
THE CHALLENGE:
Ahead of the 2024 season, the Carolina Panthers needed a set of videos that reinforced their identity as the team of the Carolinas while honoring the legacy they have built.
THE SOLUTION:
Crafted two videos (one unreleased) that leaned into the Panthers’ identity, carving out their legacy, pushing past doubt, and setting the tone for the new season.
*Some activations pictured are just concept
THE 2024 SEASON CAMPAIGN
SERVICES: PRODUCTION & CAMPAIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon, Seth McCachern
Copywriters: John Stone, Duncan Heredia
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
THE CHALLENGE:
With the 2025 season approaching, the Carolina Panthers needed a campaign that would generate energy, rally fans, and convert excitement into ticket sales — all while driving home the new lair identity and enforcing that the Panthers are the team of the Carolinas.
THE SOLUTION:
. campaign that taps into truths rooted in Carolina culture while leaning into the aggression of the Panther establishing that the Bank of America Stadium (and anywhere Panthers fans gather) as “The Lair”, and rallying fans to secure tickets for 2025.
*Some activations pictured are just concept
CAFÉ CON CANALES
SERVICES: CONCEPT & LOGO DESIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon, Seth McCachern
Copywriters: John Stone, Duncan Heredia
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
THE CHALLENGE:
Ahead of the 2025 season, and in a time where community connection matters more than ever, Carolina Panthers head coach Dave Canales wanted to spotlight local Latino-run businesses in Charlotte.
THE SOLUTION:
We developed a series logo and creative concepts for Cafe Con Canales, a content series centered around community and conversation .The series follows Coach Canales as he shares coffee with Latino owned café owners, opening up conversations that go beyond football and into culture, entrepreneurship, and daily motivation.
*Some activations pictured are just concept
2023 EMBEDDED
DESIGNER POSITION
SERVICES: EMBEDDED DESIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon
Associate Creative Director: Christopher Bazata
Marketing Manager: Jaclyn Urda
Director of Marketing: Kalen Karaholios
CCO: Chad Brophy
THE CHALLENGE:
With the upcoming NFL season starting, the Carolina Panthers needed to give their season ticket holders a reason to keep coming to games.
THE SOLUTION:
Lend my talents to the team as an embedded designer on a 3-month contract to take on quick sprint projects ranging from digital and OOH to logo design and print. Each week I devoted three days to the Panthers and two days to the agency.
*Some activations pictured are just concept
CAFÉ CON CANALES
SERVICES: CONCEPT & LOGO DESIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon, Seth McCachern
Copywriters: John Stone, Duncan Heredia
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
THE CHALLENGE:
Ahead of the 2025 season, and in a time where community connection matters more than ever, Carolina Panthers head coach Dave Canales wanted to spotlight local Latino-run businesses in Charlotte.
THE SOLUTION:
We developed a series logo and creative concepts for Cafe Con Canales, a content series centered around community and conversation. The series follows Coach Canales as he shares coffee with Latino owned café owners, opening up conversations that go beyond football and into culture, entrepreneurship, and daily motivation.
*Some activations pictured are just concept
2023 EMBEDDED POSITION
SERVICES: EMBEDDED DESIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
With the upcoming NFL season starting, the Carolina Panthers needed to give their season ticket holders a reason to keep coming to games.
THE SOLUTION:
Lend my talents to the team as an embedded designer on a 3-month contract to take on quick sprint projects ranging from digital and OOH to logo design and print. Each week I devoted three days to the Panthers and two days to the agency.
*Some activations pictured are just concept
CREDITS:
Designers: Lucas Harmon
Associate Creative Director: Christopher Bazata
Marketing Manager: Jaclyn Urda
Director of Marketing: Kalen Karaholios
CCO: Chad Brophy
2023 EMBEDDED
DESIGNER POSITION
SERVICES: EMBEDDED DESIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon
Associate Creative Director: Christopher Bazata
Marketing Manager: Jaclyn Urda
Director of Marketing: Kalen Karaholios
CCO: Chad Brophy
THE CHALLENGE:
With the upcoming NFL season starting, the Carolina Panthers needed to give their season ticket holders a reason to keep coming to games.
THE SOLUTION:
Lend my talents to the team as an embedded designer on a 3-month contract to take on quick sprint projects ranging from digital and OOH to logo design and print. Each week I devoted three days to the Panthers and two days to the agency.
*Some activations pictured are just concept
CAFÉ CON CANALES
SERVICES: CONCEPT & LOGO DESIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon, Seth McCachern
Copywriters: John Stone, Duncan Heredia
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
THE CHALLENGE:
Ahead of the 2025 season, and in a time where community connection matters more than ever, Carolina Panthers head coach Dave Canales wanted to spotlight local Latino-run businesses in Charlotte.
THE SOLUTION:
We developed a series logo and creative concepts for Cafe Con Canales, a content series centered around community and conversation. The series follows Coach Canales as he shares coffee with Latino owned café owners, opening up conversations that go beyond football and into culture, entrepreneurship, and daily motivation.
*Some activations pictured are just concept
2023 EMBEDDED POSITION
SERVICES: EMBEDDED DESIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
With the upcoming NFL season starting, the Carolina Panthers needed to give their season ticket holders a reason to keep coming to games.
THE SOLUTION:
Lend my talents to the team as an embedded designer on a 3-month contract to take on quick sprint projects ranging from digital and OOH to logo design and print. Each week I devoted three days to the Panthers and two days to the agency.
*Some activations pictured are just concept
CREDITS:
Designers: Lucas Harmon
Associate Creative Director: Christopher Bazata
Marketing Manager: Jaclyn Urda
Director of Marketing: Kalen Karaholios
CCO: Chad Brophy
2023 EMBEDDED
DESIGNER POSITION
SERVICES: EMBEDDED DESIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon
Associate Creative Director: Christopher Bazata
Marketing Manager: Jaclyn Urda
Director of Marketing: Kalen Karaholios
CCO: Chad Brophy
THE CHALLENGE:
With the upcoming NFL season starting, the Carolina Panthers needed to give their season ticket holders a reason to keep coming to games.
THE SOLUTION:
Lend my talents to the team as an embedded designer on a 3-month contract to take on quick sprint projects ranging from digital and OOH to logo design and print. Each week I devoted three days to the Panthers and two days to the agency.
*Some activations pictured are just concept