HENRIETTA SAID SPICY PEANUTS
HENRIETTA SAID
SPICY PEANUTS
THE SOCIAL MEDIA
SERVICES: ONGOING SOCIAL MEDIA
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon, Hannah Popp, & Nima Ayagh
Senior Art Director: Anna Rissanen
Copywriters: Duncan Heredia & Covey Holmes
Production: Unify Visual Marketing
VP of Social: Kayla Zarecky
Senior Photographer: Paul Skinner
Social Media Specialist: Taylor Murdock & Maya Scott
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
THE CHALLENGE:
Assist an up-and-coming brand in spicing up snack aisles every where.
THE SOLUTION:
Develop and Art Direct award-winning social media content and other creative assets to showcase Henrietta Said as a premier snack brand.
*Some activations pictured are just concept
SOCIAL MEDIA
SERVICES: ALWAYS-ON SOCIAL CONTENT
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
Assist an up-and-coming brand in spicing up snack aisles every where.
THE SOLUTION:
Develop and Art Direct award-winning social media content and other creative assets to showcase Henrietta Said as a premier snack brand.
*Some activations pictured are just concept
CREDITS:
Designers: Lucas Harmon, Hannah Popp, & Nima Ayagh
Senior Art Director: Anna Rissanen
Copywriters: Duncan Heredia & Covey Holmes
Production: Unify Visual Marketing
VP of Social: Kayla Zarecky
Senior Photographer: Paul Skinner
Social Media Specialist: Taylor Murdock & Maya Scott
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
OUT OF HOME & STICKERS
SERVICES: OOH & MERCHANDISE DESIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
Henrietta Said had found its voice on social. Now we needed to make sure it was just as loud in the real world.
THE SOLUTION:
Turn that personality into OOH and sticker sets that felt less like advertising and more like something you’d actually want to stop, read, and remember.
Nearly 7 million monthly impressions across the deliverables helped prove
it worked.
CREDITS:
Designers: Lucas Harmon & Hannah Popp
Copywriters: Duncan Heredia & Covey Holmes
VP of Social: Kayla Zarecky
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
OUT OF HOME & STICKERS
SERVICES: OOH & MERCHANDISE DESIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
Henrietta Said had found its voice on social. Now we needed to make sure it was just as loud in the real world.
THE SOLUTION:
Turn that personality into OOH and sticker sets that felt less like advertising and more like something you’d actually want to stop, read, and remember.
Nearly 7 million monthly impressions across the deliverables helped prove
it worked.
CREDITS:
Designers: Lucas Harmon & Hannah Popp
Copywriters: Duncan Heredia & Covey Holmes
VP of Social: Kayla Zarecky
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
OUT OF HOME
& STICKERS
SERVICES: OOH & MERCHANDISE DESIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon & Hannah Popp
Copywriters: Duncan Heredia & Covey Holmes
VP of Social: Kayla Zarecky
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
THE CHALLENGE:
Henrietta Said had found its voice on social. Now we needed to make sure it was just as loud in the real world.
THE SOLUTION:
Turn that personality into OOH and sticker sets that felt less like advertising and more like something you’d actually want to stop, read, and remember. Nearly 7 million monthly impressions across the deliverables helped prove it worked.
