AUTOZONE & RAIN-X
SERVICES:
DESIGN / PRODUCTION / BRANDING / SOCIAL / CAMPAIGN
AUTOZONE &
RAIN-X
SERVICES:
DESIGN / PRODUCTION / BRANDING / SOCIAL / CAMPAIGN
AUTOZONE VACATION GIVEAWAY
CREDITS
Designer: Lucas Harmon
Copywriter: John Stone
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
THE CHALLENGE:
Rain-X needed to brand and promote a vacation giveaway in partnership with AutoZone while educating consumers about the advanced features of its Platinum Premium Washer Fluid and Quantum Elite Wiper Blades.
THE SOLUTION:
“Destination: Precipitation“ a glass house vacation giveaway with an integrated campaign that highlights Rain-X’s patented water-repelling technology, emphasizing its extended durability and premium performance.
AUTOZONE GIVEAWAY
THE CHALLENGE:
Rain-X needed to brand and promote a vacation giveaway in partnership with AutoZone while educating consumers about the advanced features of its Platinum Premium Washer Fluid and Quantum Elite Wiper Blades.
THE SOLUTION:
“Destination: Precipitation“ a glass house vacation giveaway with an integrated campaign that highlights Rain-X’s patented water-repelling technology, emphasizing its extended durability and premium performance.
CREDITS:
Designer: Lucas Harmon
Copywriter: John Stone
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
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ADDITIONAL
CONCEPTS
CREDITS
Designer: Lucas Harmon
Copywriter: John Stone
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
Additionally, we developed alternative concept directions centered on a visual solution that places a protective “bubble” around AutoZone locations, reinforcing the store-exclusive availability of the products while visually communicating their strength and performance.
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