AUTOZONE & RAIN-X
AUTOZONE &
RAIN-X
AUTOZONE VACATION GIVEAWAY
SERVICES: SWEEPSTAKES CAMPAIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designer: Lucas Harmon
Copywriter: John Stone
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
THE CHALLENGE:
Rain-X needed to brand and promote a vacation giveaway in partnership with Autozone while educating consumers about the advanced features of its Platinum Premium Washer Fluid and Quantum Elite Wiper Blades.
THE SOLUTION:
“Destination: Precipitation“ a glass house vacation giveaway with an integrated campaign that highlights Rain-X’s patented water-repelling technology, emphasizing its extended durability and premium performance.
*Some activations pictured are just concept
AUTOZONE GIVEAWAY
SERVICES: SWEEPSTAKES CAMPAIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
Rain-X needed to brand and promote a vacation giveaway in partnership with Autozone while educating consumers about the advanced features of its Platinum Premium Washer Fluid and Quantum Elite Wiper Blades.
THE SOLUTION:
“Destination: Precipitation“ a glass house vacation giveaway with an integrated campaign that highlights Rain-X’s patented water-repelling technology, emphasizing its extended durability and premium performance.
*Some activations pictured are just concept
CREDITS:
Designer: Lucas Harmon
Copywriter: John Stone
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
ADDITIONAL CONCEPTS
SERVICES: SWEEPSTAKES CAMPAIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
Additionally, we developed alternative concept directions centered on a visual solution that places a protective “bubble” around AutoZone locations, reinforcing the store-exclusive availability of the products while visually communicating their strength and performance.
CREDITS:
Designers: Lucas Harmon, Seth McCachern, Hannah Popp, & Nima Ayagh
Copywriters: John Stone
VP of Social: Kayla Zarecky
Associate Creative Director: Kenneth Duncan & Christopher Bazata
CCO: Chad Brophy
ADDITIONAL
CONCEPTS
SERVICES: SWEEPSTAKES CAMPAIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designer: Lucas Harmon
Copywriter: John Stone
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
Additionally, we developed alternative concept directions centered on a visual solution that places a protective “bubble” around AutoZone locations, reinforcing the store-exclusive availability of the products while visually communicating their strength and performance.
ADDITIONAL
CONCEPTS
SERVICES: SWEEPSTAKES CAMPAIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designer: Lucas Harmon
Copywriter: John Stone
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
Additionally, we developed alternative concept directions centered on a visual solution that places a protective “bubble” around AutoZone locations, reinforcing the store-exclusive availability of the products while visually communicating their strength and performance.