SPEEDWAY MOTORSPORTS
SPEEDWAY
MOTORSPORTS
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LAS VEGAS
MOTOR SPEEDWAY
SERVICES: 360 CAMPAIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon & Seth McCachern
Copywriters: John Stone
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
THE CHALLENGE:
Raise ticket sales for the South Point 400 by concepting and producing a 360° campaign that promotes engagement and drives conversion.
THE SOLUTION:
Define Las Vegas Motor Speedway as the most action packed destination in the city. Bright lights, bold graphics, and Vegas-inspired messaging grab the attention of the consumer and let them know where to find the fastest adrenaline rush in the desert.
LAS VEGAS MOTOR SPEEDWAY
SERVICES: CAMPAIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
Raise ticket sales for the South Point 400 by concepting and producing a 360° campaign that promotes engagement and drives conversion.
THE SOLUTION:
Define Las Vegas Motor Speedway as the most action packed destination in the city. Bright lights, bold graphics, and Vegas-inspired messaging grab the attention of the consumer and let them know where to find the fastest adrenaline rush in the desert.
CREDITS:
Designers: Lucas Harmon & Seth McCachern
Copywriters: John Stone
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
LAS VEGAS
MOTOR SPEEDWAY
SERVICES: 360 CAMPAIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon & Seth McCachern
Copywriters: John Stone
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
THE CHALLENGE:
Raise ticket sales for the South Point 400 by concepting and producing a 360° campaign that promotes engagement and drives conversion.
THE SOLUTION:
Define Las Vegas Motor Speedway as the most action packed destination in the city. Bright lights, bold graphics, and Vegas-inspired messaging grab the attention of the consumer and let them know where to find the fastest adrenaline rush in the desert.
ATLANTA MOTOR SPEEDWAY
SERVICES: CAMPAIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
Create a 360 campaign for the Ambetter Health 400 at Atlanta Motor Speedway that boosts engagement and brand awareness while clearly showing what makes this track unique.
THE SOLUTION:
Position Atlanta Motor Speedway as the most action-packed racing experience in the country. Use bold visuals, energetic pacing, and clear messaging that highlights the thrill, the speed, and the all-eyes-on-the-action view that fans can only get here.
CREDITS:
Designers: Lucas Harmon & Seth McCachern
Copywriters: John Stone
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
ATLANTA
MOTOR SPEEDWAY
SERVICES: 360 CAMPAIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon & Seth McCachern
Copywriters: John Stone
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
THE CHALLENGE:
Create a 360 campaign for the Ambetter Health 400 at Atlanta Motor Speedway that boosts engagement and brand awareness while clearly showing what makes this track unique.
THE SOLUTION:
Position Atlanta Motor Speedway as the most action-packed racing experience in the country. Use bold visuals, energetic pacing, and clear messaging that highlights the thrill, the speed, and the all-eyes-on-the-action view that fans can only get here.
KARTING FOR A CAUSE LOGO
SERVICES: LOGO & BRANDING
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon & Seth McCachern
Copywriters: John Stone
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
THE CHALLENGE:
Speedway Children’s Charities needed a fresh spin on their Karting for a Cause event logo that keeps core elements alive while working in this year’s sponsors, Clarke Power Services and Tattoo Projects.
THE SOLUTION:
Create a new mark that seamlessly integrates sponsor names without losing the hype, heart, or momentum that makes the event what it is.
KARTING FOR A CAUSE LOGO
SERVICES: LOGO & BRANDING
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
Speedway Children’s Charities needed a fresh spin on their Karting for a Cause event logo that keeps core elements alive while working in this year’s sponsors, Clarke Power Services and Tattoo Projects.
THE SOLUTION:
Create a new mark that seamlessly integrates sponsor names without losing the hype, heart, or momentum that makes the event what it is.
CREDITS:
Designers: Lucas Harmon
Copywriters: John Stone
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
KARTING FOR A CAUSE SUITS
SERVICES: APPAREL DESIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
A year later, Speedway Children’s Charities came back looking to use the logo we created for their annual karting event. As one of the sponsors, we thought if we were going to race again, we might as well show up in style.
THE SOLUTION:
We combined the rebellious, elevated attitude of Tattoo Projects with the aesthetics of professional motorsports to create a custom fire suit, helmet, gloves, and undershirt. The goal was to make sure people remembered Tattoo Projects, whether they saw us flying by on the track or watching us climb into our karts.
CREDITS:
Designers: Lucas Harmon & Ava Goff
Copywriters: John Stone
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
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KARTING FOR A CAUSE TEAM SUITS
SERVICES: APPAREL DESIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon & Ava Goff
Copywriters: John Stone
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
THE CHALLENGE:
A year later, Speedway Children’s Charities came back looking to use the logo we created for their annual karting event. As one of the sponsors, we thought if we were going to race again, we might as well show up in style.
THE SOLUTION:
We combined the rebellious, elevated attitude of Tattoo Projects with the aesthetics of professional motorsports to create a custom fire suit, helmet, gloves, and undershirt. The goal was to make sure people remembered Tattoo Projects, whether they saw us flying by on the track or watching us climb into our karts.
LAS VEGAS
MOTOR SPEEDWAY
SERVICES: 360 CAMPAIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon & Seth McCachern
Copywriters: John Stone
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
THE CHALLENGE:
Raise ticket sales for the South Point 400 by concepting and producing a 360° campaign that promotes engagement and drives conversion.
THE SOLUTION:
Define Las Vegas Motor Speedway as the most action packed destination in the city. Bright lights, bold graphics, and Vegas-inspired messaging grab the attention of the consumer and let them know where to find the fastest adrenaline rush in the desert.
ATLANTA MOTOR SPEEDWAY
SERVICES: CAMPAIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
Create a 360 campaign for the Ambetter Health 400 at Atlanta Motor Speedway that boosts engagement and brand awareness while clearly showing what makes this track unique.
THE SOLUTION:
Position Atlanta Motor Speedway as the most action-packed racing experience in the country. Use bold visuals, energetic pacing, and clear messaging that highlights the thrill, the speed, and the all-eyes-on-the-action view that fans can only get here.
CREDITS:
Designers: Lucas Harmon & Seth McCachern
Copywriters: John Stone
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
ATLANTA
MOTOR SPEEDWAY
SERVICES: 360 CAMPAIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon & Seth McCachern
Copywriters: John Stone
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
THE CHALLENGE:
Create a 360 campaign for the Ambetter Health 400 at Atlanta Motor Speedway that boosts engagement and brand awareness while clearly showing what makes this track unique.
THE SOLUTION:
Position Atlanta Motor Speedway as the most action-packed racing experience in the country. Use bold visuals, energetic pacing, and clear messaging that highlights the thrill, the speed, and the all-eyes-on-the-action view that fans can only get here.
KARTING FOR A CAUSE LOGO
SERVICES: LOGO & BRANDING
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon & Seth McCachern
Copywriters: John Stone
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
THE CHALLENGE:
Speedway Children’s Charities needed a fresh spin on their Karting for a Cause event logo that keeps core elements alive while working in this year’s sponsors, Clarke Power Services and Tattoo Projects.
THE SOLUTION:
Create a new mark that seamlessly integrates sponsor names without losing the hype, heart, or momentum that makes the event what it is.
KARTING FOR A CAUSE LOGO
SERVICES: LOGO & BRANDING
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
Speedway Children’s Charities needed a fresh spin on their Karting for a Cause event logo that keeps core elements alive while working in this year’s sponsors, Clarke Power Services and Tattoo Projects.
THE SOLUTION:
Create a new mark that seamlessly integrates sponsor names without losing the hype, heart, or momentum that makes the event what it is.
CREDITS:
Designers: Lucas Harmon
Copywriters: John Stone
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
KARTING FOR A CAUSE SUITS
SERVICES: APPAREL DESIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
A year later, Speedway Children’s Charities came back looking to use the logo we created for their annual karting event. As one of the sponsors, we thought if we were going to race again, we might as well show up in style.
THE SOLUTION:
We combined the rebellious, elevated attitude of Tattoo Projects with the aesthetics of professional motorsports to create a custom fire suit, helmet, gloves, and undershirt. The goal was to make sure people remembered Tattoo Projects, whether they saw us flying by on the track or watching us climb into our karts.
CREDITS:
Designers: Lucas Harmon & Ava Goff
Copywriters: John Stone
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
Connect to Content
Add layers or components to swipe between.
KARTING FOR A CAUSE TEAM SUITS
SERVICES: APPAREL DESIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon & Ava Goff
Copywriters: John Stone
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
THE CHALLENGE:
A year later, Speedway Children’s Charities came back looking to use the logo we created for their annual karting event. As one of the sponsors, we thought if we were going to race again, we might as well show up in style.
THE SOLUTION:
We combined the rebellious, elevated attitude of Tattoo Projects with the aesthetics of professional motorsports to create a custom fire suit, helmet, gloves, and undershirt. The goal was to make sure people remembered Tattoo Projects, whether they saw us flying by on the track or watching us climb into our karts.
