TRULY GOOD FOODS
SERVICES: CAMPAIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
We brought personality to Truly Good Foods’ Henrietta Said brand and now it was time to do the same for the B2B snack giant parent company.
THE SOLUTION:
Develop a professional, yet fun social-media content experience that feels distinct to TGF.
CREDITS:
Designers: Lucas Harmon & Hannah Popp
Copywriters: Duncan Heredia
Associate Creative Director: Christopher Bazata
CCO: Chad Brophy
THE REBRAND
TRADESHOW COLLATERAL
SERVICES: TRADESHOW
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
Truly Good Foods was launching a new brand, Golden Hour, and unveiling its new packaging at the 2026 Sweets & Snacks Expo. They needed a way to make sure people knew who they were before they even entered the show floor.
THE SOLUTION:
Create a booth that felt as bold and impactful as the flavors themselves, along with an animated mobile billboard designed to grab attention and build awareness long before attendees reached the venue.
CREDITS:
Designers: Lucas Harmon & Ximena Alvarado
Copywriters: Duncan Heredia
Associate Creative Director: Christopher Bazata
CCO: Chad Brophy
THE SOCIAL MEDIA
SERVICES: ALWAYS-ON SOCIAL CONTENT
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
We brought personality to Truly Good Foods’ Henrietta Said brand and now it was time to do the same for the B2B snack giant parent company.
THE SOLUTION:
Develop a professional, yet fun social-media content experience that feels distinct to TGF.
CREDITS:
Designers: Lucas Harmon & Seth McCachern
Copywriters: Duncan Heredia
Associate Creative Director: Christopher Bazata
CCO: Chad Brophy
TRULY GOOD FOODS
2026 Sweets & Snacks Expo Booth
THE REBRAND
SERVICES: CAMPAIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon & Hannah Popp
Copywriters: Duncan Heredia
Associate Creative Director: Christopher Bazata
CCO: Chad Brophy
THE CHALLENGE:
We brought personality to Truly Good Foods’ Henrietta Said brand and now it was time to do the same for the B2B snack giant parent company.
THE SOLUTION:
Develop a professional, yet fun social-media content experience that feels distinct to TGF.
TRADESHOW COLLATERAL
SERVICES: TRADESHOW DESIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon & Ximena Alvarado
Copywriters: Duncan Heredia
Associate Creative Director: Christopher Bazata
CCO: Chad Brophy
THE CHALLENGE:
Truly Good Foods was launching a new brand, Golden Hour, and unveiling its new packaging at the 2026 Sweets & Snacks Expo. They needed a way to make sure people knew who they were before they even entered the show floor.
THE SOLUTION:
Create a booth that felt as bold and impactful as the flavors themselves, along with an animated mobile billboard designed to grab attention and build awareness long before attendees reached the venue.
THE SOCIAL MEDIA
SERVICES: ALWAYS-ON SOCIAL CONTENT
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon & Seth McCachern
Copywriters: Duncan Heredia
Associate Creative Director: Christopher Bazata
CCO: Chad Brophy
THE CHALLENGE:
IWe brought personality to Truly Good Foods’ Henrietta Said brand and now it was time to do the same for the B2B snack giant parent company.
THE SOLUTION:
Develop a professional, yet fun social-media content experience that feels distinct to TGF.