DELTA THC SELTZERS
DELTA THC SELTZERS
THE 2025 HALLOWEEN CAMPAIGN
SERVICES: 360 CAMPAIGN & COMMERICAL
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon & Seth McCachern
Copywriters: Duncan Heredia & John Stone
Production: Unify Visual Marketing
VP of Social: Kayla Zarecky
Associate Creative Directors: Kenneth Duncan & Christopher Bazata
CCO: Chad Brophy
THE CHALLENGE:
Concept and develop a Halloween campaign for Delta that leans into their brand and positions them to “own” the holiday.
THE SOLUTION:
Tap into the excitement of the season, lean into authentic Halloweekend insights, and position Delta as “The Unofficial Beverage of Adult Halloween.”
DELTA THC SELTZERS
THE 2025 HALLOWEEN CAMPAIGN
SERVICES: 360 CAMPAIGN & COMMERICAL
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon & Seth McCachern
Copywriters: Duncan Heredia & John Stone
Production: Unify Visual Marketing
VP of Social: Kayla Zarecky
Associate Creative Directors: Kenneth Duncan & Christopher Bazata
CCO: Chad Brophy
THE CHALLENGE:
Concept and develop a Halloween campaign for Delta that leans into their brand and positions them to “own” the holiday.
THE SOLUTION:
Tap into the excitement of the season, lean into authentic Halloweekend insights, and position Delta as “The Unofficial Beverage of Adult Halloween.”
THE SOCIAL MEDIA
SERVICES: ALWAYS-ON SOCIAL CONTENT
MY ROLE: DESIGN, ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon & Seth McCachern
Copywriters: Duncan Heredia
Production: Unify Visual Marketing
VP of Social: Kayla Zarecky
Senior Photographer: Paul Skinner
Social Media Specialist: Taylor Murdock
Associate Creative Directors: Kenneth Duncan & Christopher Bazata
CCO: Chad Brophy
THE CHALLENGE:
How do we make social feel just as big and creative as the campaign work even with quicker timelines, constant output, and the pressure to stay relevant every day?
THE SOLUTION:
We ran ongoing content capture sessions, working with multiple teams to generate material we could bring in-house, refine, and quickly turn into cohesive, aesthetic, high-quality social executions.
ADDITIONAL MERCH & ACTIVATIONS
SERVICES: MERCHANDISE DESIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon & Ximena Alvarado
Copywriters: Duncan Heredia
Senior Photographer: Paul Skinner
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
THE CHALLENGE:
A brand is more than its product, it’s the complete identity. How do you bring the fun and personality of a THC seltzer into merchandise without it feeling predictable or corny?
THE SOLUTION:
Create bold, memorable pieces that extend the brand beyond the can and stand out against anything the competition is making.
*Some activations pictured are just concept
2025 HALLOWEEN CAMPAIGN
SERVICES: PRODUCTION & CAMPAIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
Concept and develop a Halloween campaign for Delta that leans into their brand and positions them to “own” the holiday.
THE SOLUTION:
Tap into the excitement of the season, lean into authentic Halloweekend insights, and position Delta as "The Unofficial Beverage of Adult Halloween."
*Some activations pictured are just concept
CREDITS:
Designers: Lucas Harmon & Seth McCachern
Copywriters: Duncan Heredia & John Stone
Production: Unify Visual Marketing
VP of Social: Kayla Zarecky
Associate Creative Directors: Kenneth Duncan & Christopher Bazata
CCO: Chad Brophy
SOCIAL MEDIA
SERVICES: ALWAYS-ON SOCIAL CONTENT
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
How do we make social feel just as big and creative as the campaign work even with quicker timelines, constant output, and the pressure to stay relevant every day?
THE SOLUTION:
We ran ongoing content capture sessions, working with multiple teams to generate material we could bring in-house, refine, and quickly turn into cohesive, aesthetic, high-quality social executions.
*Some activations pictured are just concept
CREDITS:
Designers: Lucas Harmon & Seth McCachern
Copywriters: Duncan Heredia
Production: Unify Visual Marketing
VP of Social: Kayla Zarecky
Senior Photographer: Paul Skinner
Social Media Specialist: Taylor Murdock
Associate Creative Directors: Kenneth Duncan & Christopher Bazata
CCO: Chad Brophy
THE SOCIAL MEDIA
SERVICES: ALWAYS-ON SOCIAL CONTENT
MY ROLE: DESIGN, ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon & Seth McCachern
Copywriters: Duncan Heredia
Production: Unify Visual Marketing
VP of Social: Kayla Zarecky
Senior Photographer: Paul Skinner
Social Media Specialist: Taylor Murdock
Associate Creative Directors: Kenneth Duncan & Christopher Bazata
CCO: Chad Brophy
THE CHALLENGE:
How do we make social feel just as big and creative as the campaign work even with quicker timelines, constant output, and the pressure to stay relevant every day?
THE SOLUTION:
We ran ongoing content capture sessions, working with multiple teams to generate material we could bring in-house, refine, and quickly turn into cohesive, aesthetic, high-quality social executions.
ADDITIONAL MERCH
SERVICES: MERCHANDISE DESIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
A brand is more than its product, it’s the complete identity. How do you bring the fun and personality of a THC seltzer into merchandise without it feeling predictable or corny?
THE SOLUTION:
Create bold, memorable pieces that extend the brand beyond the can and stand out against anything the competition is making.
*Some activations pictured are just concept
CREDITS:
Designers: Lucas Harmon & Ximena Alvarado
Copywriters: Duncan Heredia
Senior Photographer: Paul Skinner
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
ADDITIONAL MERCH & ACTIVATIONS
SERVICES: MERCHANDISE DESIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon & Ximena Alvarado
Copywriters: Duncan Heredia
Senior Photographer: Paul Skinner
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
THE CHALLENGE:
A brand is more than its product, it’s the complete identity. How do you bring the fun and personality of a THC seltzer into merchandise without it feeling predictable or corny?
THE SOLUTION:
Create bold, memorable pieces that extend the brand beyond the can and stand out against anything the competition is making.
*Some activations pictured are just concept
ADDITIONAL MERCH & ACTIVATIONS
SERVICES: MERCHANDISE DESIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon & Ximena Alvarado
Copywriters: Duncan Heredia
Senior Photographer: Paul Skinner
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
THE CHALLENGE:
A brand is more than its product, it’s the complete identity. How do you bring the fun and personality of a THC seltzer into merchandise without it feeling predictable or corny?
THE SOLUTION:
Create bold, memorable pieces that extend the brand beyond the can and stand out against anything the competition is making.
*Some activations pictured are just concept
DELTA THC SELTZERS
THE 2025 HALLOWEEN CAMPAIGN
SERVICES: 360 CAMPAIGN & COMMERICAL
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon & Seth McCachern
Copywriters: Duncan Heredia & John Stone
Production: Unify Visual Marketing
VP of Social: Kayla Zarecky
Associate Creative Directors: Kenneth Duncan & Christopher Bazata
CCO: Chad Brophy
THE CHALLENGE:
Concept and develop a Halloween campaign for Delta that leans into their brand and positions them to “own” the holiday.
THE SOLUTION:
Tap into the excitement of the season, lean into authentic Halloweekend insights, and position Delta as “The Unofficial Beverage of Adult Halloween.”
THE SOCIAL MEDIA
SERVICES: ALWAYS-ON SOCIAL CONTENT
MY ROLE: DESIGN, ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon & Seth McCachern
Copywriters: Duncan Heredia
Production: Unify Visual Marketing
VP of Social: Kayla Zarecky
Senior Photographer: Paul Skinner
Social Media Specialist: Taylor Murdock
Associate Creative Directors: Kenneth Duncan & Christopher Bazata
CCO: Chad Brophy
THE CHALLENGE:
How do we make social feel just as big and creative as the campaign work even with quicker timelines, constant output, and the pressure to stay relevant every day?
THE SOLUTION:
We ran ongoing content capture sessions, working with multiple teams to generate material we could bring in-house, refine, and quickly turn into cohesive, aesthetic, high-quality social executions.
ADDITIONAL MERCH & ACTIVATIONS
SERVICES: MERCHANDISE DESIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon & Ximena Alvarado
Copywriters: Duncan Heredia
Senior Photographer: Paul Skinner
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
THE CHALLENGE:
A brand is more than its product, it’s the complete identity. How do you bring the fun and personality of a THC seltzer into merchandise without it feeling predictable or corny?
THE SOLUTION:
Create bold, memorable pieces that extend the brand beyond the can and stand out against anything the competition is making.
*Some activations pictured are just concept
2025 HALLOWEEN CAMPAIGN
SERVICES: PRODUCTION & CAMPAIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
Concept and develop a Halloween campaign for Delta that leans into their brand and positions them to “own” the holiday.
THE SOLUTION:
Tap into the excitement of the season, lean into authentic Halloweekend insights, and position Delta as "The Unofficial Beverage of Adult Halloween."
*Some activations pictured are just concept
CREDITS:
Designers: Lucas Harmon & Seth McCachern
Copywriters: Duncan Heredia & John Stone
Production: Unify Visual Marketing
VP of Social: Kayla Zarecky
Associate Creative Directors: Kenneth Duncan & Christopher Bazata
CCO: Chad Brophy
SOCIAL MEDIA
SERVICES: ALWAYS-ON SOCIAL CONTENT
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
How do we make social feel just as big and creative as the campaign work even with quicker timelines, constant output, and the pressure to stay relevant every day?
THE SOLUTION:
We ran ongoing content capture sessions, working with multiple teams to generate material we could bring in-house, refine, and quickly turn into cohesive, aesthetic, high-quality social executions.
*Some activations pictured are just concept
CREDITS:
Designers: Lucas Harmon & Seth McCachern
Copywriters: Duncan Heredia
Production: Unify Visual Marketing
VP of Social: Kayla Zarecky
Senior Photographer: Paul Skinner
Social Media Specialist: Taylor Murdock
Associate Creative Directors: Kenneth Duncan & Christopher Bazata
CCO: Chad Brophy
THE SOCIAL MEDIA
SERVICES: ALWAYS-ON SOCIAL CONTENT
MY ROLE: DESIGN, ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon & Seth McCachern
Copywriters: Duncan Heredia
Production: Unify Visual Marketing
VP of Social: Kayla Zarecky
Senior Photographer: Paul Skinner
Social Media Specialist: Taylor Murdock
Associate Creative Directors: Kenneth Duncan & Christopher Bazata
CCO: Chad Brophy
THE CHALLENGE:
How do we make social feel just as big and creative as the campaign work even with quicker timelines, constant output, and the pressure to stay relevant every day?
THE SOLUTION:
We ran ongoing content capture sessions, working with multiple teams to generate material we could bring in-house, refine, and quickly turn into cohesive, aesthetic, high-quality social executions.
ADDITIONAL MERCH
SERVICES: MERCHANDISE DESIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
A brand is more than its product, it’s the complete identity. How do you bring the fun and personality of a THC seltzer into merchandise without it feeling predictable or corny?
THE SOLUTION:
Create bold, memorable pieces that extend the brand beyond the can and stand out against anything the competition is making.
*Some activations pictured are just concept
CREDITS:
Designers: Lucas Harmon & Ximena Alvarado
Copywriters: Duncan Heredia
Senior Photographer: Paul Skinner
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
ADDITIONAL MERCH & ACTIVATIONS
SERVICES: MERCHANDISE DESIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon & Ximena Alvarado
Copywriters: Duncan Heredia
Senior Photographer: Paul Skinner
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
THE CHALLENGE:
A brand is more than its product, it’s the complete identity. How do you bring the fun and personality of a THC seltzer into merchandise without it feeling predictable or corny?
THE SOLUTION:
Create bold, memorable pieces that extend the brand beyond the can and stand out against anything the competition is making.
*Some activations pictured are just concept
ADDITIONAL MERCH & ACTIVATIONS
SERVICES: MERCHANDISE DESIGN
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon & Ximena Alvarado
Copywriters: Duncan Heredia
Senior Photographer: Paul Skinner
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
THE CHALLENGE:
A brand is more than its product, it’s the complete identity. How do you bring the fun and personality of a THC seltzer into merchandise without it feeling predictable or corny?
THE SOLUTION:
Create bold, memorable pieces that extend the brand beyond the can and stand out against anything the competition is making.
*Some activations pictured are just concept
