JORDAN BRAND & RACK ROOM
THE TEASER SPOTS
SERVICES: PRODUCTION
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon & Nima Ayagh
Copywriters: John Stone & Duncan Heredia
Director/DP: Hudson Hower
Production: Unify Visual Marketing
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
THE CHALLENGE:
Rack Room Shoes, a footwear retailer that’s been around since the original Air Jordan launch in 1985, was preparing to announce its return to stores with a campaign spanning social, web, and in-store collateral.
THE SOLUTION:
Plan, art direct, and execute a quick-turn campaign on an accelerated two week timeline, proving our ability to pivot fast and turn inconveniences into opportunities.
THE PHOTOGRAPHY
& IN-STORE SIGNAGE
SERVICES: PHOTOGRAPHY & RETOUCHER
MY ROLE: ART DIRECTION & RETOUCH
AGENCY: TATTOO PROJECTS
CREDITS
Designers: Lucas Harmon & Nima Ayagh
Senior Photographer: Paul Skinner
Copywriters: John Stone & Duncan Heredia
Director/DP: Hudson Hower
Production: Unify Visual Marketing
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
THE CHALLENGE:
It’s Christmas break. You only have one shoe per pair. The wardrobe won’t arrive for two days. And the North Carolina winter scenery? Not exactly what you picture in a Nike campaign. So what do you do?
THE SOLUTION:
We got creative. Really creative. Mismatched jackets were color-corrected. Shoes were rebuilt. Backgrounds were reshaped. When the conditions weren’t right, we built our own. I played the role of art director, photo retoucher, & designer.
BEHIND THE SCENES
BEHIND THE SCENES
JORDAN BRAND & RACK ROOM
TEASER VIDEO SPOTS
SERVICES: PRODUCTION
MY ROLE: DESIGN & ART DIRECTION
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
Rack Room Shoes, a footwear retailer that’s been around since the original Air Jordan era, was preparing to announce its return to stores with a campaign spanning social, web, and in-store collateral.
THE SOLUTION:
Plan, art direct, and execute a quick-turn campaign on an almost impossible timeline, proving our ability to pivot fast and turn inconveniences into opportunities.
CREDITS:
Designers: Lucas Harmon & Nima Ayagh
Copywriters: John Stone & Duncan Heredia
Director/DP: Hudson Hower
Production: Unify Visual Marketing
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
PHOTOGRAPHY & SIGNAGE
SERVICES: PHOTOGRAPHY & RETOUCHING
MY ROLE: ART DIRECTION & RETOUCHER
AGENCY: TATTOO PROJECTS
THE CHALLENGE:
It’s Christmas break. You only have one shoe per pair. The wardrobe won’t arrive for two days. And the North Carolina winter scenery? Not exactly what you picture in a Nike campaign. So what do you do?
THE SOLUTION:
We got creative. Really creative. Mismatched jackets were color-corrected. Shoes were rebuilt. Backgrounds were reshaped. When the conditions weren’t right, we built our own. I played the role of art director, photo retoucher, & designer.
CREDITS:
Designers: Lucas Harmon & Nima Ayagh
Senior Photographer: Paul Skinner
Copywriters: John Stone & Duncan Heredia
Director/DP: Hudson Hower
Production: Unify Visual Marketing
Associate Creative Director: Kenneth Duncan
CCO: Chad Brophy
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